Somebody asks an AI
Not Google. They open ChatGPT or Perplexity and type the thing they'd once have searched for: who should I use for this?
I find out what ChatGPT, Perplexity and Google's AI Overviews say when someone asks for a business like yours — then fix what's keeping you out of the answer.
One buying-intent query, run against ChatGPT, Perplexity and Google’s AI Overviews. The verbatim answer, emailed back — including who got named instead of you.
Not Google. They open ChatGPT or Perplexity and type the thing they'd once have searched for: who should I use for this?
Not ten blue links. Three names, with reasons attached. The comparing and shortlisting already happened, inside the model, without you.
Usually not because you're worse. Because the engine couldn't read you — no structured facts, nothing it could quote with confidence.
No bounce, no lost-cart email, no line in your analytics. The enquiry simply never happens. That's the part worth fixing.
Illustration of how AI assistants pick what to surface — not a real response, and not a promise that yours will be listed.